What’s 3D?
- Do you need special glasses?
What is a 3D Render?
Put simply, a 3D render is an image created on a computer from three-dimensional models – otherwise known as CGI (Computer Generated Imagery).
If you need high-quality product visuals without the cost, delays, and logistics of a traditional photoshoot, 3D product rendering might just be the answer. Also known as product visualisation or virtual product photography, this process allows brands to create photorealistic imagery of existing products or new concepts entirely on a computer. It means you can test packaging designs, marketing materials, and advertising campaigns before a single physical sample is manufactured. ProductRenders uses this technology to deliver photorealistic results, fast.
Globally, 3D product rendering is relied upon by organisations with small and large budgets alike – think FMCG brands, machinery and electronics brands – where photography can be prohibitively expensive, slow, or simply impossible. From start-ups needing to pitch a concept to investors without a physical prototype, to established brands looking to refresh packaging across multiple markets, virtual product CGI offers unmatched flexibility. Our clients use these renders to sell, promote and launch products without the need for physical samples.
Creating 3D Renders
From initial concept to the final, polished visual, our process transforms a 3D idea into a stunning product render, step by step.
There is a common misconception that 3D product rendering is a fully automated, push-button process. In reality, it is a highly skilled craft that requires the same artistic direction, technical knowledge, and attention to detail as traditional photography. Every render begins with a 3D model, built from scratch or adapted from an existing CAD file. From there, our artists simulate lighting, apply textures and materials and carefully compose the scene to match your brand’s requirements.
Once the composition is established, our team renders the scene, generating high-resolution images that rival traditional photography. The final step is post-production, where every detail is refined to ensure the highest possible image quality. It is a meticulous process, but it is also highly efficient – allowing for revisions and variations that would be impossible with a physical photoshoot.
3D Modelling
[001]
The first step of every project is the creation of the object or product required in the render – known as the wireframe. This 3D model can be built from scratch using reference materials, or adapted from an existing CAD file supplied by your team.
Lighting & Scene Creation
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During this stage, artificial or natural light sources are simulated using 3D software. The software generates lighting effects like refraction and depth to enhance the realism of the render. Lighting can also be adjusted to emphasise the three-dimensionality of the product through shadows and highlights.
Texturing & Materials
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The software is used to create and map textures or materials onto the 3D objects in the scene. Think of this as shrink-wrapping the surface of the object with a photorealistic finish. Good texturing and lighting are essential for creating photorealistic 3D rendered images.
Rendering
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This is where the final render is generated. At this stage, the 3D modelling software converts the scene into a high-resolution single image. The files produced at this stage are similar to the RAW files from a modern digital camera, but with far more levels of complexity – which allows for greater corrections and realism in the next step.
Post-Production
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Just like a photographer, the image that comes off the render engine is not usually the final version you see. It can have imperfections that need to be addressed, and finishing touches that add polish. This is done to all our renders. Multiple raw render files are brought together to create the final rendered image using our usual weapon of choice, Adobe Photoshop.
- Ready to explore the power of 3D?