Our Process
- how we do what we do
Our Process
Our process is simple but thorough. We walk you through every step – from first contact to final delivery – to ensure your 3D product rendering and product visualisation are exactly what you envisioned.
We start by discussing your goals and providing a clear estimate for your project. Whether you have CAD files or reference photos, we gather the assets needed to create the perfect 3D render. From there, we dive into the set-up stage, exploring camera angles, environments and lighting to set the scene for your virtual product photography.
Once the overall composition is locked in, we refine the details with test renders. Our team collaborates with you through every revision, ensuring you are delighted with the results. After your approval, we produce the final, high-resolution renders and enhance them with post-production, delivering polished CGI product imagery ready for your use. Below is a more detailed breakdown of each step.
- Simple, easy and cost effective
Our Workflow
First Contact & Estimation
First and foremost, we will help you understand the 3D process as we determine what your ultimate goal is. We will then provide you with relevant examples that fit your budget to give you an idea of what is possible. Estimates are based on daily and weekly studio hours as well as project-based rates.
Asset Sourcing
Depending on the type of 3D render you want, we may need to request some of your working files, reference photos or materials. Examples may include CAD files, photos or material references (like the paper or cardboard you intend to use for the packaging). We then look at all of the necessary 3D files, images, and materials in detail, and determine if they contain the detail needed for the CGI product imagery you have requested.
Set-up
This is where the fun happens. We explore environments, product and camera placements, and lighting options. You are kept informed with visuals of the work in progress. Once the overall 3D composition has been determined, we lock in your 3D scene and move on to the lighting, textures and finer details of your product.
Test renders, test renders & more test renders
Once an overall direction has been established, we create test renders of the products until you are 100% happy with the tweaks to minor details including lighting, materials and overall aesthetics. And unlike other rendering companies, we do not have a limited number of revisions. We do as many as is needed to allow for our clients to be 100% happy.
Approval
Before any final renders are output, we will request sign-off based on the test renders we have supplied. Once approval has been given, the process moves quickly. Changes at this point can render to very fine detail can be signed off. Complicated scenes or products can take longer to render and, along with their final resolution, can tremendously affect how long it takes to output the final files. But once they are rendered – the finishing line is very close.
Delivery
After the final renders are output, we move on to the final stage of every project: post-retouching and colour correction. Just like a photographer would process their RAW files, we do the same. We typically use Photoshop to do this and then all your finished images are delivered via a secure download link.
- What makes us different?
Why Us?
Unlike those other 3D rendering companies, we do not try to be a “jack of all trades”.
We are the only 3D rendering company that specialises in creating renders of products you can hold or operate with your hands. We take pride in not being just another architectural rendering company attempting to do product renders. It may not surprise you that a significant portion of our work involves highly detailed, close-up rendering of products and packaging. This is because we have over 30 years of experience in advertising and print production, even before ProductRenders became a reality. Our deep understanding of pre-press and design files ensures our work looks exceptional. We also employ techniques during production that only this level of experience can achieve.
With decades of experience working in design, advertising and marketing agencies, we understand the costings and internal processes of those environments. Some might ask, why is that important? Well, understanding, and more importantly having worked in those environments, has made ProductRenders reliable and fast. This, in turn, has reduced our costs and we can pass those savings on to our customers. All these reasons (and many others) simply make our renders look better. Our passion and knowledge produce results that are both convincing and compelling. After all, it is often all the details that make a big difference.
- Can we help you and your business?