When New Zealand design and marketing agency Squid Group was developing a new brand identity and digital presence for Enginuity, they engaged us to create high-impact product imagery to help bring the new brand to life.

Working from supplied CAD files, we created detailed 3D models and photorealistic renders of Enginuity’s specialist marine engineering products. The imagery included both clean product views and in-situ renders showing the components installed within complex marine engineering environments.

The resulting visuals gave Squid Group a flexible library of imagery for use across Enginuity’s brochures, trade show displays, website and wider marketing materials. 3D rendering also allowed the products to be presented from multiple viewpoints and environments without the limitations of a traditional photo shoot.

Squid Group’s wider project established a unified brand designed to support Enginuity’s international growth and communicate its focus on precision, innovation and engineering expertise. Our 3D renders provided an important visual element within that brand, helping showcase Enginuity’s products clearly and professionally to customers and industry professionals around the world.