Our Process
- how we do what we do
Our Process
Our process is simple but thorough. We walk you through every step - from first contact to final delivery - to ensure your product renders are exactly what you envisioned.
We start by discussing your goals and providing a clear estimate for your project. Whether you have CAD files or reference photos, we gather the assets needed to create the perfect 3D render. From there, we dive into the set-up stage, exploring camera angles, environments and lighting to set the scene for your render.
Once the overall composition is locked in, we refine the details with test renders. Our team collaborates with you through every revision, ensuring you’re delighted with the results. After your approval, we produce the final, high-resolution renders and enhance them with post-production, delivering a polished render ready for your use. Below is a more detailed breakdown of each step.
First Contact & Estimation
First and foremost, we’ll help you understand the 3D process as we determine what your ultimate goal is. We’ll then provide you with relevant examples that fall within your budget so you’ll have a realistic idea of what’s possible. Estimates are based on daily and weekly studio hours as well as project-based rates.
Asset Sourcing
Depending on the type of 3D render you want, we may need to request some of your working files, reference photos or materials. Examples may include CAD files, photos or material references (like the paper or cardboard you intend to use for that packaging project). We then look at these files/images/materials in detail and determine if they contain the detail needed for the 3D render you’ve requested.
Set-up
This is where the fun happens. We explore environments, product & camera placements, and camera angles. You can expect clay or low-resolution test renders at this point. Once the overall 3D composition has been determined, we lock in your 3D scene and move on to the lighting, textures and finer details of your product.
Test renders, test renders & more test renders
Once an overall direction has been established, we create test renders of the products until you are 100% happy with the tweaks to minor details including lighting, materials and overall aesthetics. And, unlike other rendering companies, we don’t have a limited number of revisions.
Approval
Before any final renders are output we will request sign-off based on the test renders we have supplied. On occasions and depending on the product, we may even supply a high-resolution render so very fine detail can be also signed off. Complicated scenes/products can take longer to render and, along with their final resolution, can tremendously affect how long it takes to output the final files. But once they are ‘rendered’ the finishing line is very very close.
Delivery
After the final renders are output we move on to the final stage of every project: post-retouching and colour correction. Just like a photographer would process their RAW files, we do the same. We typically use Photoshop to do this and then all your finished images are delivered by a secure download link.
- What makes us different?
Why Us?
Unlike those other 3D rendering companies, we don’t try to be a “jack of all trades”.
We are the only 3D-rendering company that specialises in creating renders of products you can hold or operate with your hands. We take pride in not being just another architectural rendering company attempting to do product renders.
It may not surprise you that a significant portion of our work involves highly detailed, close-up renderings of products and packaging. This is because we had over 25 years of experience in artworking and print production even before ProductRenders became a reality. Our deep understanding of pre-press and design files ensures our work looks exceptional. We also employ techniques during production that only this level of experience can achieve.
With decades of experience working in design, advertising and marketing agencies, we understand the costings and internal processes of these environments. Some might ask, why is that important? Well, understanding and more importantly being witness to these environments has made ProductRenders nimble and fast. This, in turn, has reduced our costs and we can pass those on to our customer’s friends.
All these reasons (and many others) simply make our renders look better. Our passion and knowledge produce results that are both convincing and compelling.
After all, little details can make a big difference.
- Can we help you and your business?