WestPro is the commercial dairy ingredients brand of Westland Milk Products, supplying milk powders, proteins and bioactives to international markets from its catchment beneath the Southern Alps. When New Zealand strategic branding agency Launchsight was developing a new brand architecture and product naming system for WestPro, they engaged us to create photorealistic 3D renders of the full milk powder range.

Working from supplied print-ready artworks, we 3D modelled the bags from scratch and produced photorealistic renders of the entire range, including Skim Milk Powder, Buttermilk Powder, RapidPRO™ Whey Protein, NutriSein™ Casein, SoluNate™ TotalPRO™ Milk Protein, BioactiveMAX™ Lactoferrin and BioactiveMAX™ Colostrum. Each product was rendered from multiple angles – front, back and side – to give a complete visual library.

The resulting high-resolution visuals gave Launchsight a flexible library of imagery for multi-use across WestPro’s website, product catalogues, sales presentations and wider marketing materials. 3D rendering allowed the full range to be presented consistently and professionally, without the cost and logistical complexity of photographing every product variant.

Launchsight’s wider brand work introduced proprietary product names and propositions to create greater in-market differentiation and increase perceived value. Our 3D renders provided an important visual element within that brand, helping showcase WestPro’s milk powder products clearly and professionally to international buyers and industry professionals.